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Booksellers offer manga samples via cell phone
Yomiuri
A group operating bookstores and other businesses in Shimane and Tottori prefectures has developed a system to allow customers to read the first few pages of manga comic books on a cell phone.
Imai Shoten Group Co. is experimenting with the system at 11 bookstores--six at Matsue-based Imaibooks' branches in both prefectures, and five in Tokyo. Through this system, bookstores can ascertain how many times a certain manga has been accessed and at which store, and can use the information to improve product distribution. At the same time, the system will give customers an opportunity to browse part …