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The Week: Advertising news - Carling work goes regional.(Brief article)

Campaign

| February 27, 2009 | COPYRIGHT 2003 Haymarket Business Publications Ltd. (Hide copyright information)Copyright

Coors Brewers is to take a regional approach in its new campaign for Carling, emphasising the beer's provenance as part of its 'British barley' strategy.

The activity will begin in Yorkshire and focus on the local origins of its ingredients. Carling, which plans to double its investment in marketing …

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