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Welcome to the 2009 List Report, barometer of the direct marketing data sector, brought to you in association with Marketing Direct, the DM sibling of Marketing.
The following pages will give you the lowdown on one of the biggest media channels in marketing, in terms of sales and impact on communications effectiveness.
Consumer and business data is the driver behind the pounds 18bn UK direct response industry. Sales of data and accompanying services are estimated to be worth pounds 1bn a year - about the same size as the UK's PR industry.
True, data is under pressure, as is almost every other media, not least because financial services, once the most …