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PLDT: Reaping profits by doing business the right way (6th MAP Best.

BusinessWorld (Philippines)

| February 11, 2009 | COPYRIGHT 1999 Business World Publishing Corporation. (Hide copyright information)Copyright

The 106-page financial section in PLDT's 2007 annual report says it all: this is a company that takes transparency very seriously.

The 2007 annual report, one of the 20 finalists in the 6th Management Association of the Philippines (MAP) Best Annual Report Awards held yesterday, was written "as comprehensive as it can be, satisfying regulators, investors, minor shareholders, and other stakeholders," said Ramon Isberto, PLDT's public affairs head.

"We considered several things in preparing our annual report. We took into consideration our 80th anniversary on Nov. 28, 2008, and our desire to communicate that we're changing lives for the better, that through our …

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