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THE MUSIC INDUSTRY NEEDS TO brace itself for more cold hard facts about illegal filesharers, with UK Music commissioning the largest survey to date about young people's music buying habits.
The UK Music Survey, in tandem with the University of Hertfordshire, follows research conducted last year into the music consumption and behaviour of 14- to 24-year-olds.
Now the plan is to widen the sample size - by canvassing many of the UK's leading universities and colleges and posting the survey on relevant music sites, such as We7 - and compare the findings with 2008's work to help formulate policy.
UK Music CEO Feargal Sharkey says, "In such an exciting, ever-changing market, it is vital that UK Music is directly attuned to the opinions of young music fans and that we can use such a unique and comparative data set in our day-to-day activities. Last year's research was invaluable on both these counts and grew into the largest academic survey of its kind." ...