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Island Records will move the campaign for Frankmusik up a gear this month ahead of the release of his first commercial single Better Off As Two on March 30.
Currently on tour with Keane on their UK arena shows, Frankmusik has spent the better part of six months laying the foundations for his mainstream assault, supporting likeminded spirits such as Sam Sparro, Robyn and Alphabeat and recording two limited-edition, indie singles, 3 Little Words and In Step, which together have amassed more than 1m MySpace plays.
Now, having secured his place in the tips for 2009 from the likes of the BBC Sounds of 2009 poll, The Sun, the Mirror and The Guardian, Island is ready to push the button on his commercial assault with the song it believes can secure airplay beyond the specialists.
"The UK is crying out for an exciting young solo male pop star. Frankmusik is that star," says marketing manager Tom March. "He has a terrifying penchant for crafting incredible futuristic pop nuggets. The music he is writing and co-producing is outstanding. He is a major, major talent."
Frankmusik has been ...