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The united sites of Bleep.
Warp-owned download site to relaunch in tie-in with own physical store
By Eamonn Forde
PIONEERING INDEPENDENT DOWNLOAD SERVICE BLEEP.COM has re-launched to mark its fifth anniversary, with a new focus on selling downloads concurrently with physical products.
The site was originally launched by Warp Records in 2004 and now sells music from its own catalogue as well as around 190 other independent labels.
To fully implement this digital/physical hybrid retail strategy, Bleep has merged with Warpmart to sell downloads alongside vinyl, CDs, DVDs and merchandise. The site will also have a new personal music player alongside a renewed focus on editorial to help guide users through the catalogue and broaden recommendation opportunities.
Bleep marketing manager Raj Chaudhuri explains, "It didn't make sense to split the teams into one looking after physical and one looking after digital. We felt that all the music should be ...
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