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London Capital regains London as Beeb talks up national reach.

Music Week

| February 07, 2009 | COPYRIGHT 2009 CMP Information Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

While the BBC continued to dominate London with Radios Four and Two easily leading with respective shares of 17.5% and 10.3%, Radio One fared less well with a yearly drop in reach of 3.8% and a slight fall in share to end the year with 5.4%.

That fall allowed both Capital and Kiss to overtake Radio One's reach in London with Capital enjoying a yearly rise of 7.1% to 1.624m listeners while Kiss's reach hit 1.579m, up 10.5% annually.

"We are a national station. If you want to win London then you talk about London," says Radio One head of programmes Ben Cook. "It's a nice thing if we are doing well in London but really the commercial radio stations that serve London should be the ones that win it."

Among the commercial players, Magic maintained its lead as the most- listened-to commercial station in the capital with a share of 6.0%.

"Magic has put some decent distance between us and the other two and that has been building over time," ...

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