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Sony Ericsson strategy takes shape.
Company announces unique download plans as Nokia reports fall in profits
By Ben Cardew
SONY ERICSSON IS LOOKING FOR PARTNER OPERATORS in the UK for its PlayNow Plus unlimited download service, which is set to launch in the UK later this year.
The handset manufacturer, which debuted the service in partnership with Swedish telco Telenor in the fourth quarter of 2008, is taking a notably different approach to Nokia's own Comes With Music launch: while Nokia partnered with retailer Carphone Warehouse to sell the handsets, Sony Ericsson is not looking for an exclusive retail partner. Instead, it will link with mobile operators who will then sell the PlayNow Plus enabled handsets as they see fit.
"We learned from what we did with Telenor," says Sony Ericsson content acquisition manager for music Victor Fredell. "People are incentivised to sell these products."
He also revealed that his company is looking at launching a "never- ending subscription" in partnership with telcos at some point in the future.
To date, Nokia is yet to give sales figures for Comes With Music, which launched in the UK in October and was heavily advertised over the Christmas period.
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