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Retail launches counter offensive.

Music Week

| February 07, 2009 | COPYRIGHT 2009 CMP Information Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Ray of light for high street with Windsong revival and strong music sales at Sainsbury's

By Christopher Barrett

Sainsbury's has taken on 17 of the former EUK team to further bolster its impressive music sales

BRITAIN'S BELEAGUERED PHYSICAL MUSIC RETAIL SECTOR has been thrown a lifeline with a well-known distributor back in business and Sainsbury's boasting massive sales increases.

After months of gloom, last week brought some light with distributor Music Box Leisure, part of the MBL group, resurrecting distributor Windsong International, which went into administration alongside sister company Pinnacle in December. It has also picked up the contract to supply Sainsbury's with CDs.

Sainsbury's was previously supplied by EUK, which went into administration in November. Despite the disruption, however, the supermarket says music sales are currently going "extremely well", with its market share up almost 40% two weeks ago. The year-to-date albums market itself was up 2.6% at the end of week four, with year-to-date singles up 44.3%.

In 2007 Sainsbury's had a 2.6% share of album sales, according to the TNS Audio Visual Trak Survey, behind Asda and Tesco.

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