AccessMyLibrary provides FREE access to millions of articles from top publications available through your library.

A conglomerate striving to be at the leading edge of media. (restructuring plans at Pearson)(Company Profile)

Campaign

| April 11, 1997 | Reid, Alasdair | COPYRIGHT 2003 Haymarket Business Publications Ltd. (Hide copyright information)Copyright

We will have to wait a little longer for the unveiling of the "new Pearson". Many of those who gathered to hear the announcement of the group's annual results on 17 March hoped for major revelations -- or, at the very, least, some hints as to its future strategic direction. They were disappointed but not really surprised.

After all, Marjorie Scardino. Pearson's new chief executive, had been in the job for only 50 days and she had spent a good part of that time firefighting on the financial scandal at Penguin's US division. Shortly after Scardino took over, she discovered the division had developed a 100 [pounds sterling] million hole in its accounts, courtesy of a rogue accountant who had been handing out unauthorised discounts to the US book trade.

Provision for this "exceptional circumstance" certainly damaged profits -- down 30l per cent year-on-year -- but the underlying performance isn't bad at all. Turnover for 1996 actually reached a record level of 2.19 [pounds sterling] billion and Scardino was convincingly able to …

Related articles from newspapers, magazines, journals, and more
Nightmare on Media Street
Magazine article from: Marketing Dignam, Conor February 23, 1995 700+ words
Your latest splashes of colour.
News wire article from: Europe Intelligence Wire December 12, 2011 700+ words
Five at ten.(Channel 5 Broadcasting Ltd.'s marketing techniques)
Magazine article from: Campaign March 23, 2007 700+ words
C5 Ad Strategy to Undercut ITV
Magazine article from: Marketing Dignam, Conor November 2, 1995 700+ words
©2013 Gale, a part of Cengage Learning. All rights reserved. Contact us | Privacy policy | Terms and conditions

The AccessMyLibrary advertising network includes: womensforum.com GlamFamily