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The Week: Sony Computer Entertainment reviews pan-Euro media.(Sony Computer Entertainment Europe)(Brief article)
Sony Computer Entertainment Europe is reviewing its media planning and buying account across Europe and other territories, including its pounds 8.5 million UK account.
The Omnicom-owned Manning Gottlieb OMD has been the incumbent on SCE's UK business for the past six years, as well as managing its media account in a number of European territories now under review.
The pitch process is being handled by the media consultancy group Billetts. Other countries in the review include Germany, Italy, France, Spain and Australia. A decision is expected in …
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