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Best Seller, Vol. 2; New Mazda 3 is a compelling sequel.(NEWS)

AutoWeek

| January 26, 2009 | COPYRIGHT 2009 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: BOB GRITZINGER

Mazda's best-selling vehicle worldwide, the Mazda 3, gets new powertrains, reshaped sheetmetal and revised interior for 2010along with a few surprises.

The second-generation compact sedan and five-door hatchback go on sale this spring.

What's in store for a car that has racked up 1.8 million sales globally in the past five years?

"We aimed to again exceed the expectations of customers all over the world by a wide margin, said program manager Yoshiyuki Maeda. "This meant providing drivers with a sense of exhilaration, whether they were in motion, seated in the Mazda 3's cockpit or enjoying its appearance from outside.

Enough of the zoom-zoom-speak. What Maeda means is that he tapped Mazda's global engineering resources in Japan, Europe and the United States to produce an encore to what is a damn fine little car.

Mazda's success can be measured first of all in the car's assured handling and quiet ride, two things that are hard to find at the entry level.

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