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2008 SALES; Mini's up, Hummer's thumped.(NEWS)
Byline: GREG MIGLIORE
Small was big for car sales in 2008, and nowhere was that better illustrated than in the divergent paths of Mini and Hummer. With its fleet of diminutive, fun-to-drive machines, Mini recorded a handsome gain of 29 percent in 2008, far outpacing the overall U.S. market, which fell 18 percent. In contrast, hulking, trucks-only Hummer saw sales drop a staggering 51 percent.
Elevated gasoline prices in the first part of the year helped spur Mini's surge as consumers shifted to smaller, more fuel-efficient rides. Not surprisingly, this had the opposite effect on Hummer.
But it was more than simple gasoline pricesfuel costs actually dropped in the fall before leveling off in the run-up to the holidays. Mini added a new product, the Clubman four-seat wagon, at the start of 2008 and has worked to cultivate its reputation among enthusiasts for behind-the-wheel enjoyment.
"This is fun to drive people still want to have fun driving, said Ian Robertson, a member of Mini parent BMW's board of management, while pointing to years of investment in fuel-saving ...
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