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The Week: Media news - Walkers links with Yahoo!(Walkers Snack Foods Ltd..)(Brief article)
Walkers is to promote its 'Do us a flavour' campaign through a new bespoke video channel on Yahoo!.
In a deal brokered by Walker's media agency OMD UK, the video channel, called 'Do us a flavour TV', will feature Gary Lineker and Fearne Cotton, and will aim to encourage users to vote in the Walkers Flavour election on www.walkers.co.uk. …
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