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Lake County citrus processors are expanding their ready-to-serve orange juice - reconstituted and not-from-concentrate - and fresh fruit packing operations to better compete within the citrus industry.
While reconstituted orange juice, or juice from concentrate, represents the largest segment of the juice market, not-from-concentrate orange juice is the fastest-growing segment, according to the Florida Department of Citrus.
For the 52 weeks ended Jan. 25, 317.5 million gallons of reconstituted orange juice were sold at U.S. grocery stores with more than $4 million in annual sales, compared to 204 million gallons of not-from-concentrate orange juice and 193.5 gallons of frozen orange juice, according to Florida Department of Citrus research.
Not-from-concentrate orange juice has surpassed frozen orange juice, which represents less than a third of the market today, compared with 50 percent in the mid-80s.
The switch to ready-to-serve from frozen juice by citrus packers is driven by the demand of consumers for convenience, says Dr. Philip Lesser, …