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A Very Private Label.(real estate marketing of vineyards at Mendoza, Argentina)

Newsweek International

| January 26, 2009 | Byrnes, Brian | COPYRIGHT 2009 Newsweek, Inc. All rights reserved. Any reuse, distribution or alteration without express written permission of Newsweek is prohibited. For permission: www.newsweek.com. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Brian Byrnes

Any host can pour a great vintage at a dinner party. But how many can say, "Try this 2007 Cabernet-Syrah blend from my private estate in Argentina"? A growing number of dabblers are buying pieces of vineyards and making their own wines. Private Vineyard Estates, a 265-hectare project in Mendoza's Uco Valley, allows wannabe winemakers to fulfill their dreams by capitalizing on the region's low-cost, high-quality production infrastructure. "The response has been phenomenal," says Michael Evans, a former U.S. tech executive who founded the company in 2006. "You can create better-tasting and better-priced wines in Argentina than in any part of the world."

For $145,000 per hectare--a bargain compared with the $720,000-per-hectare starting price in Napa--an amateur vintner can choose the grapes, ...

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