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What does it mean to go green?(changing economy impacts on sustainable development growth)(Brief article)

Business Perspectives

| September 22, 2008 | Waits, Juliann; Smith, Stephen C. | COPYRIGHT 2008 University of Memphis. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

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Going green is the new power label in today's economy. However, as Kermit the Frog once lamented in song, "it's not that easy being green." The truth of those words weighs heavy on the lives, minds, and especially the pocketbooks of individuals, businesses, and the world.

The world is changing and so is the economy. Without argument, global warming is a growing concern to most nations. To combat it, there seems to be no choice but to make drastic changes in almost every aspect of life on earth.

The climate and the world economic balance have become interlocked. Over the last decade, there are no longer just a few super economies, but an emergence of a global economy. With this new shift, we must look to previously overlooked and undervalued treasures for energy production: renewable and sustainable resources.

Historically, mankind is dependant upon only a limited number of natural resources that have been depleted, which in turn raises the value of the ...

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