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While there may be some empty seats at a Solar Bears game, those attending the game are decked out in purple, turquoise and white.
At an Orlando Magic game a couple of nights later, the seats are full, but the variety of colors speckle the crowd. There's just an occasional fan adorned in blue, white and black.
It's a difference that tells more than just the style of the two teams' fans.
While ticket holders of the Orlando Magic may be dressed in Armani suits or Donna Karan outfits, it's the Solar Bears fans who spend the money at the Orlando Arena.
Over the last two seasons, the average Solar Bears fan has spent more money on merchandise at games than …