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Since its launch in 1983, the Now That's What I Call Music! series has produced the year's biggest selling compilation on all but three occasions - in 1984 when Now! 3 went head-to-head with The Hits Album and was found wanting; in 1993 when Whitney Houston's I Will Always Love You propelled The Bodyguard soundtrack to the title; and in 2008, when the Mamma Mia! soundtrack took the title.
Rather than a reflection on any weakness in the Now! franchise, it was an indication of how well the feelgood factor of the Mamma Mia! story and the enduring popularity of Abba combined to create a major hit film, DVD and album. Mamma Mia! debuted at number one in July, spent 10 weeks in pole position, and sold 1,006,353 copies in the year to break Now!'s 14-year stranglehold.
However, 2008 was a great year for Now!, with Now! 69 setting a record first-week compilation sale of 382,759 copies in March, and Now! 70 breaking that record in August, raising the bar to 383,002. Despite the ...