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Opinion: On the Campaign Couch ... with JB.(Jeremy Bullmore)(Column)
Q: Dear Jeremy, towards the end of last year I was unfairly dismissed. In the following months, the agency HR department has made a complete dog's dinner of trying to cover this up, leaving me in a very strong position for negotiating a pay-off or contesting a tribunal.
However, I'm keen to have my day in court because it will give me a chance to put across my side of the story, expose the questionable practices of my employers and might help others. Do you think it will be worth it or should I just take the money and run?
A: Let's just think about that day in court. Will it, I wonder, be the day of your dreams - or will it be like most days in court?
In your dreams, thanks entirely to your immaculately logged and presented evidence, your ex- employers are exposed as incompetent rogues. Their defence is incoherent, their demeanour pitiful, their humiliation total. The court congratulates you on your mastery of employment law and awards you full costs and the highest compensation ever recorded. As a direct result of the resultant publicity, you're offered seven jobs, all at higher levels of remuneration than the one from which you were so disgracefully dismissed.
However, most days in court aren't a bit like that. Although it will be confirmed that you were unfairly fired, it will also become clear that they couldn't wait to get rid of you because you were widely thought to be poisonous. Your recourse to the law will be seen as vindictive and money-grubbing. You'll be left with little money, no reputation and no prospects: an unpropitious start to the worst year for employment since 1929.
If your case is as good as you believe it to be, resist the temptation of a high noon moment and trade it in for an immaculate reference That's what you should ask (and if necessary, demand) of your ex-employers. Take the money, too, of course; but that piece of paper will be a great deal more valuable.
Q: I'm a marketer and recently put my business up to pitch and, after a hard-fought battle, retained my agency. However, I know there have been rumblings recently about dissatisfaction with this happening more and more - with agencies even going so far as suggesting the client pay the losing agencies a penalty ...
- Froth versus substance: Jeremy Bullmore argues that the unbranded financial...
- Newspaper article from: Brand Strategy Bullmore, Jeremy July 1, 2002 700+ words
I believe that, at the very centre of every great brand, if it is to remain a great brand, there needs to be a product champion: a constructor, a maker, an engineer, a chemist, a brewer, a butcher, a product designer, a chef, an editor, an inventor, a nerd, a boffin, a maker of things. Someone who
- Marketing & PR: Bullmore offers creative insights.(Business)
- Newspaper article from: The Birmingham Post (England) September 15, 2003 700+ words
Advertising guru Jeremy Bullmore will stress the importance of fostering...To book tickets for An Audience With Jeremy Bullmore contact PACE Council Member Robert Ball...the PACE website -- CAPTION(S): Jeremy Bullmore
- POST PEOPLE: Jeremy keeps Pace.(Features)
- Newspaper article from: The Birmingham Post (England) October 29, 2003 700+ words
Advertising guru Jeremy Bullmore CBE, who spent a 33 year career working for J Walter Thompson...BMG Research, PACE Council Member and Organiser of Event), Jeremy Bullmore and Paul Bramwell (Universal McCann, PACE President) Paul...
- First and Final Add to WPP Group PLC earnings.
- Press release article from: PR Newswire March 3, 1988 700+ words
...clearer strategic marketing advice for the companies clients, two important non-executive appointments have been made. Jeremy Bullmore (58), who served as chairman of J. Walter Thompson Company in the United Kingdom for 11 years, will encourage group...
- WPP GROUP ANNUAL GENERAL MEETING: CHAIRMAN'S STATEMENT
- Press release article from: PR Newswire July 20, 1992 700+ words
WPP GROUP ANNUAL GENERAL MEETING: CHAIRMAN'S STATEMENT LONDON, July 20 /PRNewswire/ -- Jeremy Bullmore, who chaired the meeting in David Ogilvy's absence through illness, at today's annual general meeting of WPP Group (NASDAQ...
- The Last Word.
- Magazine article from: Design Week February 4, 2000 700+ words
...says that the introduction of the design writing category in the D&AD awards last year, won by acclaimed wordsmith Jeremy Bullmore, kicked off the thought. Now writing looks set to be his rally cry throughout his 12-month presidency. An initiative...
- Trust in your customers to handle the marketing flow.
- Magazine article from: Marketing Week Mitchell, Alan May 29, 2003 700+ words
...the brand information they want -- making traditional 'push' marketing irrelevant, warns Alan Mitchell Many years ago Jeremy Bullmore argued that the way consumers build brands in their heads is similar to the way birds build their nests -- picking up scraps...
- An industry in need of saving; City Comment.(Column)
- Newspaper article from: The Evening Standard (London, England) Hilton, Anthony June 27, 2003 700+ words
...industry in even bigger denial than its customers. There is another challenge. The savings industry fails to understand what Jeremy Bullmore, onetime head of advertising agency J Walter Thomson, calls the Kuala Lumpur question in an article in WPP's annual...
