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The Week: i-Q - Web chat about ... Lowe pulling out of the John Lewis pitch.(Brief article)

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| January 09, 2009 | COPYRIGHT 2009 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

I've never understood why incumbent agencies repitch when clients decide to look around. It's not much of a vote of confidence, is it? - Richard Williams

The current TV ads are cracking: good execution, demonstrate breadth of offer, clear branding and memorable. In fact, everything a good TV ad should be. I'd stick with Lowe. - Matt Stewart

Sometimes when an agency's had an account for a long time, it gets complacent. Repitching reminds the agency why it wanted it in the first place, and makes them work hard on a new direction for the brand. It's just a reinvigoration of creative for the agency and a vote of confidence for the client that it's still with the best agency for its brand. - Holly Brockwell

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