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I've never understood why incumbent agencies repitch when clients decide to look around. It's not much of a vote of confidence, is it? - Richard Williams
The current TV ads are cracking: good execution, demonstrate breadth of offer, clear branding and memorable. In fact, everything a good TV ad should be. I'd stick with Lowe. - Matt Stewart
Sometimes when an agency's had an account for a long time, it gets complacent. Repitching reminds the agency why it wanted it in the first place, and makes them work hard on a new direction for the brand. It's just a reinvigoration of creative for the agency and a vote of confidence for the client that it's still with the best agency for its brand. - Holly Brockwell
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