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<a href="http://www.accessmylibrary.com/article-1G1-191795902/week-carat-beats-mindshare.html" title="Facts and information about The Week: Carat beats Mindshare to Kellogg's EUR400m EMEA media.(Kellogg Company of Great Britain Ltd.)(Europe, the Middle East and Africa)(Carat Espace)(Brief article)">The Week: Carat beats Mindshare to Kellogg's EUR400m EMEA media.(Kellogg Company of Great Britain Ltd.)(Europe, the Middle East and Africa)(Carat Espace)(Brief article)</a>
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The Week: Carat beats Mindshare to Kellogg's EUR400m EMEA media.(Kellogg Company of Great Britain Ltd.)(Europe, the Middle East and Africa)(Carat Espace)(Brief article)
Carat has scooped the consolidated EUR400 million EMEA Kellogg media account from Mindshare after the two agencies went head-to-head on a pitch.
The pounds 75 million UK Kellogg account had been held by WPP's Mindshare in the UK for the past eight years. The Aegis-owned Carat handled the business in France, Germany and Nordic countries.
Greg Economos, the vice-president, marketing and innovation of Kellogg Europe, said: 'It was a difficult decision and we believe Carat is offering us a strong platform combining efficiencies, service and effectiveness to support our business strategy and to drive consumer engagement with our brands.'
Separately, Carat has retained the ...
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