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The Week: Media reviews - WPP handed Fiat business.(Brief article)
Fiat, the Italian car-maker, has moved its estimated pounds 150 million pan-European media planning and buying business into WPP agencies.
The switch is expected to result in the pounds 18 million UK Fiat account moving from the Publicis-owned MediaVest into Mediaedge:cia Last year, Fiat moved the pounds 8 million UK Alfa Romeo media ...
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