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The Week: Advertising reviews - Mills & Boon hires St Luke's.(Brief article)
Mills & Boon, the publisher of romantic novels, has appointed St Luke's to an advertising and design brief, following a pitch against an undisclosed agency. St Luke's will redesign the Mills & Boon book covers and create an ad campaign set to launch in the summer. The appointment marks a move by the publisher to target a younger readership.
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