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The Week: E.ON calls review of pounds 20 million advertising business.(Brief article)
E.ON has called a review of its pounds 20 million advertising account, currently held by TBWA\London.
The energy provider is looking to cut costs and spend in 2009 and hone its communications strategy by giving its advertising a more retail focus.
Jeremy Davis, the new director of brand and communications, who moved to E.ON from the Santander-owned bank Abbey, and Catherine Woolfe, the head of advertising and communications, will run the pitch, which is being handled by Agency Insight.
The company is currently compiling a longlist, with meetings due to take place in the next two weeks. A shortlist is expected to be ...
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