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The Week: Media news - Kangaroo costs rack up.(Channel 4)(Brief article)

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| January 09, 2009 | COPYRIGHT 2009 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Project Kangaroo, the video-on-demand venture, has cost ITV and Channel 4 pounds 30 million in 2008, according to a report.

The broadcasters, facing a bill of pounds 15 million each, should consider pulling out of the venture, the study by Enders Analysis argued. It estimates that the service, which is still to win regulatory approval, has already cost the partners - BBC Worldwide, ITV and Channel 4 - more than pounds 25 million in staff and development costs. The report argues that ITV ...

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