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The Week: Advertising news - Obesity ad hits TV screens.(Brief article)

Campaign

| January 09, 2009 | COPYRIGHT 2009 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

The Government has launched a pounds 275 million campaign, created by M&C Saatchi, aimed at tackling obesity. A 90-second TV ad featuring animated Plasticine characters kicks off the push, which will attempt to create a 'lifestyle ...

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