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Pernod Ricard reviews global Wyborowa ad account.(Brief article)
Wyborowa, the Pernod Ricard-owned Polish vodka brand, has called a pitch for its global advertising account.
The review is at the longlist stage, with initial meetings expected to take place in the coming weeks.
The pitch brief is expected to be based around pushing the brand in key European markets. However, the full account will also cover Central and Latin America as well as Asia.
It is thought that the main focus of the work will be print and digital, with a small amount of TV work.
The business was previously handled by Wieden & Kennedy Amsterdam, which resigned the account due to a client conflict at the end of last year It picked up the business in December 2006 following a pitch against Y&R France and Ogilvy Advertising in London.
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