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DHM scoops global Vertu ad account.
Dye Holloway Murray has landed the global advertising account for Vertu, the Nokia-owned luxury mobile phone handset.
The agency secured the work following a pitch against WCRS, the New York-based Laird & Partners and the Italian agency Lorenzo Marini.
Dave, The Engine Group's creative consultancy and the account incumbent, was not involved in the process.
Dye Holloway Murray will now take responsibility for producing a creative concept that will run across print, press, digital and experiential channels in Vertu's key global markets, including the UK, the US, Russia and the Middle East.
The appointment of an agency follows that of Hazel Kay, the former De Beers marketing director, who joined ...
- Dye Holloway Murray wins Sk:n ad work.(Brief article)
- Magazine article from: Marketing Week September 27, 2007 700+ words
Dye Holloway Murray, the start-up agency, has been appointed to handle the advertising...fund Graphite Capital. Justin Holloway, the strategic partner of Dye Holloway Murray says Sk:n is a "high potential brand in a fast-growing market...
- Economist underpins sales growth with ad campaign.(Dye Holloway Murray)(Brief...
- Magazine article from: Marketing Week February 26, 2009 700+ words
Dye Holloway Murray (DHM) has created a trade campaign for business news magazine The Economist. The appointment does not affect The Economist...
- Private healthcare brand hands DHM #5m account.(Dye Holloway Murray)(BMI...
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BMI Healthcare is understood to have moved its #5m advertising business out of WFCA into Dye Holloway Murray (DHM) without a pitch. The decision comes just six months after the healthcare brand appointed WFCA as its integrated agency...
- Posterscope embarks on self-promotion campaign.(Brief article)
- Magazine article from: Marketing Week October 11, 2007 700+ words
...not to think about cheese. Starting... now. Tricky, isn't it?" The Posterscope campaign, created by Dye Holloway Murray, will feature 48-sheets, 96-sheets and mega-96 sheets in addition to cross-track posters, digital escalator...
- Iris triumphs in pitch for #8m VW integrated marketing business.(Volkswagen...
- Magazine article from: Marketing Week February 12, 2009 700+ words
...8m. The pitch was run by Agency Assessments and other agencies involved are thought to include DDB, RLA and Dye Holloway Murray. Ruby, the direct marketing arm of The Red Brick Road, is believed to have been handed some of the CRM business...
- Strutt and Parker in profile ad push.
- Magazine article from: Marketing Week March 29, 2007 700+ words
...Parker is launching a consumer advertising campaign to raise its profile. It has appointed start-up agency Dye Holloway Murray (DHM) to handle its advertising and communications. The agency's brief will be to raise the profile of its...
- SONY: Sony's synchronicity man.
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...strongly influenced by Nike's "Just Do It" philosophy in the 1980s. Jorian Murray, co- founder of agency Dye Holloway Murray, who worked with Moore at DDB, says: "He is incredibly passionate about what he does, he takes it seriously...
- ADVERTISING: Democratic marketing 'good for one-off ideas'.(Brief article)
- Magazine article from: Marketing Week November 26, 2009 700+ words
...longevity. Prompted by Unilever awarding $15,000 to the two winners of its crowdsourcing initiative for Peperami, Dye Holloway Murray creative director Dave Dye says: "It's a perfectly valid route to go and people should be able to source however...