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Digital UK kicks off review.(Energy Saving Trust)
Incumbent Grand Union forced to repitch for body's digital marketing account.
Digital UK, the body in charge of leading the digital television switchover in the UK, has called a pitch for its digital marketing account, currently held by Grand Union.
Meanwhile, another Grand Union client, the Energy Saving Trust, has also kicked off a statutory review of its digital advertising account.
The Digital UK business, which Grand Union won in February 2006, is legally required to be retendered after three years. Grand Union will participate in the review.
The successful agency will begin working with Digital UK from the beginning of March until October 2012.
The brief will incorporate the creation of all of Digital UK's digital communications, as well as the development of the body's website, which aims to raise awareness of the planned digital switch-over and contains details on how consumers can prepare themselves for the move.
News of the retender comes just one month after Digital UK announced that it would be reviewing its pounds 1.5 million direct marketing account, which is handled by Rapier.
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