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Work Club handed Oakley UK account.(Brief article)
Oakley UK, the sports eyewear brand, has appointed Work Club as its lead creative agency after a five-way pitch.
Work Club pitched against the incumbent design agency, PartnersDBMA, Albion, glue London and one other undisclosed agency.
Work Club's first campaign will be a men's lifestyle push in the UK market. The press, online and retail campaign will focus on the brand's Square O sunglasses collection and aim to drive sales in opticians and specialty stores.
Later this year, Oakley plans to kick off new initiatives with the Olympians Victoria Pendleton and Chris Hoy, the golfer Ian Poulter and the cricketer Kevin Pietersen.
Oakley's last ad campaign, also for the Square O range, ...
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