AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
Dutch agency lands global Hoegaarden.(InBev UK Ltd. appointed Amsterdam Worldwide)(Brief article)
InBev has picked Amsterdam Worldwide - formerly StrawberryFrog - as the global creative agency for its Hoegaarden beer.
The appointment marks the end of the country-by-country advertising arrangements for the niche brand and the start of a more co-ordinated effort to promote it.
More than pounds 10 million is expected to be put behind the initiative, which will focus on the US, Western Europe and a number of emerging markets. The agency is currently working on a multimedia campaign that will break in the summer.
Amsterdam Worldwide was chosen in a final pitch against Leo Burnett and the New York-based DeVito/Verdi.
The assignment partially plugs the gap left when the agency lost the pounds 40 million Heineken global creative ...
- Leo Burnett chosen by Dubai Properties to be its lead brand agency.(advertising...
- News wire article from: Middle East August 8, 2006 700+ words
Leo Burnett announced today that it has begun an...Business Bay Project. The move follows Leo Burnett being chosen by Dubai Properties, a...following a competitive agency review. Leo Burnett's work for the rapidly expanding player...
- Leo Burnett Technology Group, San Francisco Adds Two New Clients Totaling $15...
- Press release article from: PR Newswire April 7, 2000 700+ words
...an ongoing new business surge, Leo Burnett Technology Group, San Francisco, the high-technology division of Leo Burnett Company (part of the BDM holding...its doors in August. "I believe Leo Burnett Technology Group's success is...
- Leo Burnett Names Mark Tutssel Global Chief Creative Officer.
- Press release article from: PR Newswire May 8, 2006 700+ words
...Planning CHICAGO, May 8 /PRNewswire/ -- Leo Burnett Worldwide Chairman and CEO Tom Bernardin...Furones will retain his title as chairman of Leo Burnett Iberia overseeing Vitruvio/Leo Burnett Madrid, the agency he founded in 1980...
- Leo Burnett Technology Group Strengthens Planning with Addition Of Robert...
- Press release article from: PR Newswire April 7, 2000 700+ words
...FRANCISCO, March 1 /PRNewswire/ -- Leo Burnett Technology Group, San Francisco, the high-technology division of Leo Burnett Company (part of the BDM holding...team. Graup, who will oversee Leo Burnett Technology Group's planning department...
- Leo Burnett Chosen by Dubai Properties to be its Lead Brand Agency.
- News wire article from: Middle East August 7, 2006 700+ words
Leo Burnett announced today that it has begun an...Business Bay Project. The move follows Leo Burnett being chosen by Dubai Properties, a...following a competitive agency review. Leo Burnett's work for the rapidly expanding player...
- Leo Burnett Detroit and Arc Worldwide Launch Arc Detroit.
- Press release article from: PR Newswire January 12, 2006 700+ words
...Jan. 12 /PRNewswire/ -- Bolstering Leo Burnett Detroit's multidisciplinary, multi...a Detroit office within the walls of Leo Burnett effective Jan. 3. The agencies will...marketing. For the past two years, Leo Burnett Detroit has worked with Arc in Chicago...
- Leo Burnett Technology Group, San Francisco Hires Director of Client Marketing.
- Press release article from: PR Newswire November 9, 2000 700+ words
...capabilities offered to its clients, Leo Burnett Technology Group, San Francisco, recently...is the high-technology division of Leo Burnett USA, a member of the B|Com3 Group...reached its one-year anniversary, Leo Burnett Technology Group plans to quadruple...
- Leo Burnett Detroit Earns Top Honors for Pontiac and Cadillac Campaigns at the...
- Press release article from: PR Newswire June 9, 2006 700+ words
...Mich., June 9 /PRNewswire/ -- Leo Burnett Detroit was one of the most awarded...recognizes campaigns that produce results. Leo Burnett Detroit won two Gold EFFIEs, the highest...works," said Jim Moore, president at Leo Burnett Detroit. "It's nice to have a creative...