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New ITV rugby show to be funded by O2.(Brief article)

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| January 09, 2009 | COPYRIGHT 2009 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

O2 is funding a new rugby show on ITV featuring Austin Healey, the former England star and recent Strictly Come Dancing contestant.

Called The Big Tackle With Austin Healey, the ad-funded programme will air on ITV1 and ITV4, starting in mid-March, and has been scheduled for a six-week run.

The show, which will feature Healey visiting five rugby clubs around the country in a bid to improve their fortunes, has been commissioned to emphasise O2's links with rugby.

Fully funded by O2, The Big Tackle concept was developed by the agency Sport Entertainment, which has worked with Drum PHD, O2's sponsorship agency, on bringing the idea to air. The ...

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