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Home Office calls ID card and passport pitch.(identification cards)(appointment of Abbott Mead Vickers/BBDO Ltd. CHI & Partners and VCCP to handle creative duties)(Brief article)
The Home Office is looking for an agency to handle advertising for the Identity and Passport Services office, the executive agency responsible for issuing ID cards and UK passports.
The review is being handled by COI. CHI & Partners, Abbott Mead Vickers BBDO and VCCP will pitch for the brief. Previously, the IPS has handed out ad briefs on a project basis. However, as the National Identity Scheme and its ID cards become more prevalent, it has decided to appoint a full-time agency.
The winning agency will be responsible for handling all advertising for the IPS, which will include briefs on passports, the NIS and ID cards.
The account is separate to the brief won by M&C Saatchi in September from the UK Borders Agency to explain ID cards to foreign nationals.
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