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Paul Graham, the managing partner of Saint, Rainey Kelly Campbell Roalfe/Y&R's digital shop, has quit to launch Anomaly in the UK.
Graham, who will be the agency's first founding partner, is assembling a team in the UK, and will set up its base in London. Further appointments are expected over time.
The agency will be run on the same model as Anomaly in New York, which was founded by Carl Johnson in 2005. This divides revenue streams into part-fees, part-intellectual property share.
Anomaly UK will launch with existing US clients including Converse and Umbro, and the group is ...