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The fan-assisted festival.
Live Nation extends use of web forums following trial
By Gordon Masson
LIVE NATION IS PLANNING TO REPLICATE THE SUCCESS of its Download Festival online forum with its other festival brands after fan feedback helped the promoter keep Download at its Donington Park home.
The Donington complex is undergoing extensive redevelopment after being awarded the rights to host the Formula One British Grand Prix. Those works had placed the future of Download Festival in question. But thanks to the festival's online forum, Live Nation chief operating officer John Probyn tells Music Week that not only has the company found a new home within the Donington site, but fans have also helped shape forthcoming hard rock weekend events.
"We've been running the fan forum since the start, but it's now a crucial part of Download. Even if we're thinking of making the slightest of tweaks to the festival, we run it past the fans first to gauge their opinion," says Probyn.
The forum site immediately proved popular and has grown to what Probyn describes as "phenomenal traffic". During the first half of 2008, the average number of daily visits to the forum increased 20% to 11,980 per day, while unique monthly visitors totalled 142,000 with monthly page views totalling 3.8 m.
Probyn says Live Nation is about to start running a similar forum with Oxegen and the Reading and Leeds Festivals.
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