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It was John Wanamaker who said, "Half of my advertising is wasted, the trouble is I don't know which half". The same can be said for people development.
Based on practical experience and the research of business professor, John Kotter and professor of medicine, Dean Ornish, I have developed a model which not only guides my thinking but also provides an analytical tool to identify what design flaws have caused a programme to fail to deliver on its promise.
Effecting a Behavioural Change
The whole purpose of corporate people development is to effect a behavioural change. Any time you want to educate, train or develop people, what you are really ...
Source: HighBeam Research, Changing behaviour: designing interventions with a better chance of...