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Changing behaviour: designing interventions with a better chance of succeeding.(Feature: Retail People)

European Retail Digest

| June 22, 2007 | Saacks, Linda | COPYRIGHT 2007 Templeton College. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

It was John Wanamaker who said, "Half of my advertising is wasted, the trouble is I don't know which half". The same can be said for people development.

Based on practical experience and the research of business professor, John Kotter and professor of medicine, Dean Ornish, I have developed a model which not only guides my thinking but also provides an analytical tool to identify what design flaws have caused a programme to fail to deliver on its promise.

Effecting a Behavioural Change

The whole purpose of corporate people development is to effect a behavioural change. Any time you want to educate, train or develop people, what you are really ...

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