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It is an indisputable but conveniently overlooked fact that trait-and-factor career counseling was widely practiced in the United States at least 35 years before Frank Parsons provided this service and that the practitioners were phrenologists. This article proposes the reasons why career counseling arose in phrenology at that time and argues that the eminent phrenologist Nelson. Sizer, rather than Frank Parsons, is the real founder of the field.
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In his history of career counseling, Pope (2000) suggested that the field of vocational guidance (subsequently renamed career counseling) began in America in about 1890, primarily in response to the occupational dislocation brought about by the societal forces of industrialization, urbanization, and immigration. Although this explanation is generally accepted in the profession today, it must be noted that these three societal forces had been operating in American society since the end of the Civil War, 25 years before 1890 (Dulles & Dnbofsky, 1984). This article argues that career counseling existed in America as early as the 1870s in response to these societal forces and that the first practitioners of this field were phrenologists. In his History of Vocational Guidance: Origins and Early Development, Brewer (1942) credited Frank Parsons, rather than Lysander Salmon Richards, with founding vocational guidance. One of Brewer's principal reasons for awarding the title to Parsons, despite Richards's book being published before Parsons's book, was that "[Parsons] refrained from the use of phrenology and other false methods, in spite of their popularity during his entire lifetime" (Brewer, 1942, p. 64). For more than 60 years, the field has accepted Brewer's conclusion; however, a reading of both Richards's (1881) and Parsons's (1909) books is enlightening. Although Richards included phrenology as one of a number of sources of vocational assessment data, he clearly recognized its limitations:
The phrenologist attempts too much prophesy in determining a pursuit for one to follow. He asks no questions, but strives to establish his reputation on his powers to describe the various cranial organs, and unassisted by any other source of information, to foretell the latent abilities, especial fitness and success in following a particular' pursuit. ... [P]hrenology ... is ... more or less speculative in its details, and ... is founded and is worked upon a hypothesis. (p. 57)
On the other hand, in Choosing a Vocation, Parsons unequivocally stated, "While I am questioning the applicant about his probable health, education, reading, experience, etc., I carefully observe the shape of his head, the relative development above, before, and behind the ears, his features and expression, ..." (p. 21). Again, he asserted: