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Names must be registered.

Financial Mail

| December 05, 2008 | COPYRIGHT 2001 Johnnic Communications. (Hide copyright information)Copyright

Byline: Jeremy Sampson

Names must be registered So what's in a name? Judging by Justice Malala (Food For Thought November 21), a lot. But then we have known that for a very long time. Like so many things, it's only when you name something that you begin to realise how complex and difficult it can be. In business, it's amazing how the name is sometimes the last thing to …

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