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Intercontainer's multi-pronged plan. (Intercontainer-Interfrigo)

American Shipper

| January 01, 1997 | COPYRIGHT 1990 Howard Publications, Inc. (Hide copyright information)Copyright

Pan-European operator to use all marketing channels.

BASEL, SWITZERLAND

Facing increasing competition from new intermodal operators in Europe, Intercontainer-Interfrigo has positioned itself as a pan-European operator using a wide variety of sales channels.

As Europe's largest intermodal operator, the cooperative of 28 railroads sees itself in a unique position to offer a wide range of services to many types of maritime and intra-European customers.

"We differ from all the other operators and from (national) railways," said Soren Rasmussen, managing director. "We are European-wide - European-wide up to Kazakstan."

Intermodal competitors …

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