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As marketers feel the squeeze, digital agencies are bullish about their prospects, with advertising up 21% year on year to in the first half of 2008, according to figures from the Internet Advertising Bureau However, critics claim online investment must be converted into profits.
TOP DIGITAL AGENCIES 1-25
Rank Agency Digital turnover %chg % of Staff Digital
07 06 2007 2006 total special-
(pounds) t'over ists
1 1 LBi UK 48,352,379 48,300,000 0 100 450 450
2 n/a MVi 45,018,401 33,778,429 33 100 49 49
3 n/a Digital
Marketing
Group 40,500,273 7,997,500 406 79 527 307
n/a n/a Agency
Republic* 31,597,767 27,871,923 13 100 100 85
4 2 Conchango 29,400,000 25,200,000 17 85 281 200
5 3 AKQA 26,618,442 22,519,833 18 100 340 340
6 n/a Steak 23,098,432 14,521,604 59 100 64 50
7 4 TMN Group 22,500,000 16,100,000 40 95 210 157
8 n/a All Response
Media 21,378,255 19,075,311 12 38 44 11
n/a n/a MRM
Worldwide* n/a 19,885,000 21 95 219 201
9 5 Avenue A/
Razorfish 19,266,000 12,313,149 56 100 181 181
10 n/a Detica 17,997,992 13,993,500 29 10 1538 200
11 n/a Equi=media 17,725,145 15,739,992 13 100 49 49
12 n/a Tequila\
London 16,875,000 n/a n/a 45 180 40
13 22 Syzygy …