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Brand: old party :but marketing is only part of the GOP's problem.(SPECIAL POST-ELECTION ISSUE)

National Review

| December 01, 2008 | Hood, John | COPYRIGHT 2008 National Review, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

THE Democratic party was always likely to win the White House and a larger congressional majority in 2008. Being by far the most intriguing and persuasive figure in either party, Barack Obama turned that likelihood into a certainty. Read those two sentences again and burn them into your brain. They will help get you through the next few months of recrimination, second-guessing, soul-searching, and "Whither conservatism?" discussions--including this one.

Bearing the burdens of an unpopular Republican administration, two protracted wars, and a softening economy panicked by a financial meltdown just weeks before Election Day, John McCain's campaign would have needed ...

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