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ANALYSIS: 18 million reasons to love TV talent shows.
Reality telly from X Factor and its bedfellows have generated huge revenues for the music industry
By Alan Jones
WITH THE FINAL OF THE X FACTOR 2008 JUST DAYS AWAY, the music industry has good reason to be grateful to the ITV series, which last week generated its 6,000,000th album sale and pushed total album sales attributable to televised music talent competitions in the 21st Century to more than 18m.
ITV's trailblazing success of PopStars, followed by Pop Idol and then The X Factor, have delivered huge audiences and massive sales to cement the symbiotic relationship between television and the record industry.
PopStars ran for just two seasons (the second being PopStars: The Rivals) but produced a rash of acts who charted one-off hit singles. A smaller number managed to enjoy album success, most notably Liberty X, who sold 842,322 albums, Hear'Say (930,086) and Girls Aloud, who have enjoyed a string of hit singles while generating album sales of 2,890,234. With further sales recorded by Clea, Javine and The Cheeky Girls, overall album sales attributable to Pop Stars amount to 4,769,029.
Pop Idol also ran for two years. Will Young won the first series, with Gareth Gates as runner-up.
Young has subsequently sold 3,760,175 albums - the highest tally yet for a reality TV graduate - while Gates' career ground to a halt after selling 713,161 albums. Both also enjoyed some massive hit singles.
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