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Holy night for Mail On Sunday as it launches record label.
THE MAIL ON SUNDAY IS LOBBING ANOTHER GRENADE among the industry traditionalists by launching a record label for original music and mounting an audacious bid for the Christmas number one.
The debut release on Mail On Sunday Sounds (MOSS) is the ACM Gospel Choir single Holy Night, released today (Monday) - less than a month after the idea for an imprint was first mooted.
The single will be available on digital services and will be serviced to the media in the standard way, with a video already in the can. Holy Night precedes the December 14 release of the group's debut album Christmas With The Choir, which will be given away free with the newspaper. The group is currently lining up media appearances to support the release.
The Mail On Sunday editor Peter Wright, whose paper was castigated for releasing free covermounts of Prince's Planet Earth and McFly's Radio:active, says he hopes Holy Night will contend for the Christmas number one slot and will "put something back into the music industry".
He adds, "When we did the Prince album we got a lot of flak from the music industry and one of the things that was said was that anyone can put out an album by an established artist like Prince, but what are we doing to promote new talent?"
The newspaper will now address that issue by going head to head with the industry in looking for new acts. Wright adds, "I think that if we can move more into original content in the long run that will be more exciting. It is closer to what we do in the newspaper - we don't publish other people's stories. We are original content providers. If we can begin to ...
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