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Gauteng unveils its new identity.

Business Day (South Africa)

| May 12, 2008 | COPYRIGHT 2008 Johnnic Communications. (Hide copyright information)Copyright

IGNITION: PROVINCE REBRANDED Gauteng unveils its new identity The rebranding is well timed to take advantage of several international events taking place in the province in the next few years GAUTENG has a new logo and payoff line as part of a rebranding strategy to sell the province as a leading investment, tourism and competitive sport destination, and to attract local and international investors.

The new identity is represented by a new dotted multi-coloured G-shape representing ignition and the words It starts here.

Appropriately, the new branding was launched at the birthplace of modern humans at the Cradle of Humankind last month. Gauteng Premier Paul …

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