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Macmillan opts for Ad Depot.(Nature Publishing Group)(Brief article)
Macmillan's scientific publishing arm, Nature Publishing Group, has signed up to software developer 5 Fifteen's Ad Depot ad delivery set-up.
Ad Depot will be used across the publisher's entire range of publications in order to maximise advertising revenues through an integrated advertising sales process.
Adam Sewell, head of business systems for Nature Publishing Group, said: 'With our range of specialist titles, both print and online, we needed a system and a …
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