CHARTS PREDICTIVE - CAMPAIGN FOCUS: THE FRAY.

THE FRAY WILL RETURN to the UK venue where it all began for them as RCA prepares to push the button on their second album campaign.

The Denver natives will perform an intimate fan show at the Borderline in London this month as they introduce songs from their new studio album, the follow-up to 2007's 3m-selling debut How To Save A Life.

The performance, their first since selling out two nights at the Hammersmith Apollo at the end of last year, will mark the beginning of an extensive global roll-out that the major believes can mirror the success of the band's debut.

The band's first three singles generated some 58,000 plays on UK radio. However, RCA marketing manager Adam Griffin, who has worked with the group on both album campaigns, says the challenge in moving forward will be in establishing a stronger identity for the group beyond the radio hits.

"I am very confident we have three big hits on this album, so from that perspective we are in very good shape," he says. "My main goal, though, is in getting The Fray more well-known and recognised to the UK market. People know the songs but they don't know the band, so it's about giving them more of a face; that's my target."

To that end, RCA is looking to increase the ...