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NEW LABEL AND MANAGEMENT DEALS GIVES FRESH PERSPECTIVE TO HOWLING BELLS' RETURN
HOWLING BELLS
AFTER BELLA UNION SOLD MORE THAN 25,000 units of their self-titled debut album in the UK, Howling Bells are looking to new management and a new label to take their second album to greater levels of success.
The Australian band appointed new management in the shape of James Sandom at Supervision last year, joining a roster that already boasts Kaiser Chiefs, White Lies and The Cribs, soon after concluding a deal with Independiente, which will release the group's new studio album in February.
Independiente head of digital Owen Farringdon says the label will approach the release from a standing start.
"From our point of view, we are looking at this as a blank canvas," he says. "The band have delivered a more polished and upbeat album and I think we're looking at a wider audience. We can do much more at radio with this album."
The indie got the ball rolling on the project this month with the limited-edition single Into The Chaos, released on seven-inch vinyl on November 17. A tie-up with MySpace saw the A-side released as a free download for a week, before the offer moved to the band's official website, with fans invited to sign up to the group's mailing list in order to receive a free download ...