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O2 and C4 unite on-demand.
CHANNEL 4 IS OFFERING VIEWERS access to music programming on demand via its 4oD site, thanks to a tie-up with O2.
The O2 Priority Room, which operates from www.channel4.com/4od, is the first dedicated music zone on the broadcaster's on-demand service.
It allows consumers to stream or download music programming such as 4 Music Presents Coldplay, Girls Aloud Off The Record and Lauren Laverne Meets The Kaiser Chiefs.
The promotion is set to run until December 12 and is designed to support O2's Priority Tickets initiative, whereby O2 customers can buy tickets to events at The O2 up to 48 hours before general release.
The heavily-branded area includes footage from acts such as Take That at The O2 and a competition to win tickets to an O2 concert of ...
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